Big money chess betting enters at World Chess Championship


Unibet signs partnership with World Chess Championship

Niji Ng

August 9, 2018

Unibet, the hugely popular betting arm of Malta-based Kindred Group, has signed a partnership with the famous Cheltenham Festival and the World Chess Championship, which will extend till 2023.

As per the deal, Unibet will be the official betting partner of the FIDE World Chess Championship Match London 2018 between defending champion Magnus Carlsen of Norway will meet American chess challenger Fabiano Caruana in November.

Unibet also sponsored The World Rapid and Blitz Chess Championship in 2015, but this is the first time the World Championship match has signed a betting partner.

World Chess and Unibet will produce additional digital content for this year’s chess tournament. As part of the partnership, Unibet will receive a full suite of exclusive rights, including digital advertising, the use of exclusive photo and video content and the opportunity to take part in a round of the First Chess Move Ceremony.

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